Something which makes Champagne lovers smile is when Ruinart's pleasing philosophy is mentioned – one which has been copied by other houses but never replicated in quite the same way. With an eye for detail that leaves no variable unchecked, the House have no interest in catering for the masses by producing second-class Champagne on a big budget. Instead they favour – as they always have – the delicate approach, and to this day produce Champagne in smaller quantities that please those who adore only the best Champagne.

Restaurants and specialist shops also take pride in stocking champagne Ruinart – bubbly which is recognised for its astounding pink colour.