The champagne industry, as represented by Laurent-Perrier, has experienced a surge in sales during the first half of...
The champagne industry, as represented by Laurent-Perrier, has experienced a surge in sales during the first half of the fiscal year despite lower consumer prices, particularly for its sought-after brands. This increase, amounting to a 23% rise in net sales by the end of September, has been driven by robust demand outside of France. Laurent-Perrier's president, Michael Boulaire, has interpreted these figures as signaling the onset of a new growth period for the industry, suggesting that...