Laurent-Perrier is a House with a colourful history. Established in 1812 by one Alphonse Pierlot – a man who had acquired skills from bottling at Chigny-les-Roses – the House chose Tours-sur-Marne as its location, and this was where the first building blocks were laid...a foundation that would lead to a number of remarkable changes throughout the coming generations.

After Alphonse's demise, a Cellar Master who went by the name of Eugene Laurent acquired the company. For some time afterwards, the brand was in safe hands, and Eugene and his wife looked after all the processes, making sure that the House's legacy was not allowed to falter.