Champagne-making naturally attracted a lot of different characters. There were those who chased the money, those who sought the status, and those who did it purely for the love of the wine itself. Over the years many businesses have perished and many have blossomed, and make no mistake: Krug belong firmly to the last of these groups. Dedicated to producing only the most luxurious of Champagne, here is a company who don't mess about with second-rate products. What you get with Krug is always the best, and many years after the House's inception in 1843 – when the beginning was marked by one illustrious Johann-Joseph Krug – the quality control is still just as strict as ever. The end result is never less than excellent.
Krug Champagne, then, if it needs to be said, like to do things traditionally. Why change the technique when it works so well? Krug see no need to, and it this attitude which sees them still continue to use the best method of fermentation for their wine – one which utilises petit oak barrels which allow the wine to evolve in a way which no other method can truly replicate.
Maturation, too, is something this House take very seriously. All of their wine is allowed to age for a minimum period of six to eight years, and it is this specific measure that ensures a consistency which is never allowed to become anything close to second-rate.